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Chef Gabriele Corcos is using VR to Build His Brand

Located on the southwest side of Brooklyn, NY’s Prospect Park, The Tuscan Gun is Chef Gabriele Corcos’ hip Italian cafe and test kitchen. It’s where the celebrity chef, co-host and producer of Cooking Channel’s Extra Virgin goes to create new videos, experiment with new flavors, and delight curious eaters.

Gabriele teamed up with YouVisit to create a virtual reality ecommerce experience to promote his new cookbook, Super Tuscan: Heritage Recipes and Simple Pleasures from Our Kitchen to Your Table (Simon and Schuster). The book is the follow-up to Extra Virgin, by Gabriele and his wife Debi Mazar, which appeared on the the New York Times Best Seller List.

In the experience, viewers can watch him create a few of the book’s signature dishes, including a grilled vegetable and farro salad and a lime and mint grappa cocktail. Soon, viewers will be able to purchase the cookbook from right within the experience itself, making the promise of v-commerce a reality.

Super Tuscan book

It’s one of our favorite recent projects, because it serves as an incredibly powerful use case for virtual reality vcommerce and experiential learning. Gabriele’s audience is transported into his kitchen, and learn how to make the Tuscan dishes he so effortlessly prepares in the immersive setting of virtual reality. We believe this will inspire viewers to purchase his book, which they will be able to do with just a click.

As Chef Gabriele himself put it: “Virtual reality shows you that you really don’t need the professional kitchen to feed yourself well and to prepare a kick-ass dinner. By being able to loop around me and see what I’m doing, what I’m using, and be able to interact with some key objects, I help build your skills by showing you what I’m using.”

Super Tuscan: Heritage Recipes and Simple Pleasures from Our Kitchen to Your Table will be released on October 3, 2017. It includes 100+ delicious recipes that incorporate Tuscan flair with classic American dishes. To pre-order the book, launch the interactive VR ecommerce experience below. 

Then learn more about how YouVisit can help boost your brand image and communicate your message in immersive virtual reality.

Virtual Tour